"Jet.com: From Zero to Exit with Paid Search + Shopping"
In 2015, Elite SEM helped an unknown brand called Jet.com build their search strategy from scratch.
Jet.com reached out to Elite SEM as a brand-new startup with a savvy online shopping model. Ready to shake up an already competitive industry, they needed an agency partner to scale the brand’s investment in advertising and grow revenue. In this case study, learn:
The three areas Elite SEM focused on when tasked with establishing Jet.com’s fledgling Google & Bing accounts.
How responsiveness and agility played a part in the success of Jet.com’s first year of advertising.
How audience insights from search & shopping helped the brand refine their overall messaging and focus on more profitable shopper segments.
After reading this case study, you’ll have little doubt why Jet.com became such an attractive acquisition target for Walmart. Due to the wildly successful partnership, Jet.com has remained an Elite SEM client through the acquisition and continues to increase their investment in search + shopping.
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